Ignacio Medina, Gastón Acurio, Ferran Adriá
Latino Publicaciones S.A.
It is a known fact that in Peru, gastronomy is considered as a fundamental approach to its cultural heritage. More than 80 culinary schools have been created in the last ten years, recruiting more 50,000 students. Furthermore, peruvian government hast established national days to celebrate local specialties as ceviche, pollo a la brasa and pisco sour. Some Peruvian chefs, such as Gaston Acurio have achieved wordly fame, promoting Peruvian cookery both locally and abroad with restaurants such as Astrid & Gaston, La Mar, Tanta and Panchita.
In this book Ferran Adria, considered by many as the best chef in the world, works with Acurio and eight other chefs in a panorama of Peruvian cookery and history taking the most emblematic products of Peru as background. Ignacio Medina, a known Spanish cuisine journalist, is the editor, and Marina Garcia Burgos and Pocho Caceres work out the photographs in scenographic environments enhanced by Sonia Cespedes table service dishes and plates.
THE PAPER COLLECTION OF THE INTERNATIONAL ASSOCIATION OF CERAMISTS. ZIVO. CHINA
Sonia Céspedes Rossel
"Tradition, changes in contemporary trends in peruvian pottery - Globalization from below"
Editorial Committee of The Paper Collection of International Ceramic Art.
Artistas de Cerámica
Care Perú. USAid. Centrum Católica
Pontificia Universidad Católica del Perú
Considering that both opportunity and globalization now characterize world economy, the role and importance of local and regional economies is growing. In this new environment, there is an urgent need to think locally and act globally based on identity, values and culture.
The challenge of competitiveness involves a complete change both in approaches and on the traditional manners of doing things. The road to competitiveness and development will only be possible if leaders understand that today the rules have changed. Natural resources and labor are now sources of competitive advantage. As Michael Porter points out, competitiveness is not inherited. It must be created under new approaches to what is wealth. , “More important than what you have is what you do with what you have."
This book presents a plan for the competitive development of Ayacucho, one of the poorest regions of Peru most affected by terrorist violence, but also a region that benefits from a large endowment of natural resources and sufficient manpower to build their future.
DE LOS BOSQUES DE LA CREATIVIDAD AL MERCADO
Sonia Céspedes Rossel
Proposal for Artisan Development in San Martin
Research and Development Center of the High Selva
This paper is a proposal for development of ceramic handicrafts made in the San Martin region, placing it on the horizon of economic productivity and considering it as a potential and important economic resource for many families. The proposal supported here emphasizes the possibilities of how peruvian handicrafts can have a world market access with good results.
Sonia Cespedes studies both the characterization and singularity of San Martin’s ceramics within the community that produces it and its geographic and natural environment. In that way we appreciate how the natural resources of a given region directly results in the elaboration of cultural products. The author reviews traditional handicraft production processes in some regions of San Martin, with an emphasis on the production of ceramics, her specialty. She then works on a diagnosis of the current productivity and merchandizing situation, and on the constraints, challenges and successes faced by the local artisans.